Designing "Phygital" Experiences with Beatles-Relating Artefacts

Tasked with a "phygital" (physical and digital) solution to give access to fans for Beatles-relating artefacts, Creative Director Kate Baxter has designed an interaction for audiences to travel into a different time and place without glasses and whilst in a physical location supported by physical media and technology.

Image design by Paddy Pike

Artefacts in the collection include the wedding gift from Salvador Dali to John Lennon and Yoko Ono, unpublished lyrics from Paul McCartney, John Lennon's guitar, and more.